The Beginners Guide To (Chapter 1)

Marketing to the Millennials

Millennials make up a significant portion of the population. Generation Z members also take up another significant portion of the overall population. Their combined contribution to the overall population is about half the total. When you are in business, especially marketing, you have to consider this figure.
When you look at both segments of the population, you find they share some unique traits; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. There is a need to show them what impact and influence the experience of using your products and services will give them.
There is a need to remain committed to online marketing. They are generations that have grown up using the intent and smart devices all the time. None of them is ever really offline. If you need to reach them; your efforts need to be more focused on online channels. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to explain your brand to them. Their need for meaning does not allow them to buy a product just because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They normally show concern for things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You need to then think along the lines of gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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