Techniques on How to Execute Seasonal Design Into Your Branding
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Let your logo spread the joy of the holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
So try to use a holiday theme, try to give your logo a subtly holiday makeover and try to use the holiday palette as opposed to your usual color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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Social media and seasonal design trends.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Swap your Twitter header for a more seasonal one with an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Check this website out.
If you have a company blog, try to post season related content for more engagement. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.
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